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Demystifying Kafka Exactly Once Semantics (EOS)
Demystifying Kafka Exactly Once Semantics (EOS)
— Co-Authors: Konstantin Zhukov ,Madiyar, Muhammad Hamada, Raouf Aghrout
Abhipranay Chauhan
Mar 5
How predicting customer lifetime value enables HelloFresh to optimize its marketing spend
How predicting customer lifetime value enables HelloFresh to optimize its marketing spend
Efficient Search Engine Advertising with tROAS optimization
Nikolas Schriefer
Feb 12
Platter: HelloFresh’s Embeddings Platform
Platter: HelloFresh’s Embeddings Platform
An Introduction to Platter, HelloFresh’s embeddings platform, and how Platter improves our recommendation engines.
Cooper Oelrichs
Jan 14
Enhancing the Customer Experience with Machine Learning: Personalized Meal Recommendations using…
Enhancing the Customer Experience with Machine Learning: Personalized Meal Recommendations using…
by Vanya Kostova
Sophie Kohoutek
Dec 7, 2023
Web Vitals Improvement through Mob Programming
Web Vitals Improvement through Mob Programming
by Rosey Jacob & Oliver Strobel
Sophie Kohoutek
Nov 29, 2023
How DBT helped us solve governance around BigQuery Scheduled Query at HelloFresh
How DBT helped us solve governance around BigQuery Scheduled Query at HelloFresh
At HelloFresh, we emphasize the importance of governance. Every pipeline we build goes through a set of checks via GitHub Actions, Unit…
Akash Ganguly
Oct 31, 2023
Recipes and Generative AI
Recipes and Generative AI
Disclaimer: HelloFresh does not currently use generative AI models anywhere in the recipe creation pipeline. Everything in this article is…
Hasnain Raza
Oct 24, 2023
HelloFresh adopting the Industry 4.0 Revolution
HelloFresh adopting the Industry 4.0 Revolution
There have been a number of industry revolutions that have shaped the way society consumes goods. High quality items are now mass produced…
Michael Frost
Oct 10, 2023
Cultivating Customer Connections: How Propensity Modelling Ignites HelloFresh’s Customer-Centric…
Cultivating Customer Connections: How Propensity Modelling Ignites HelloFresh’s Customer-Centric…
Situated at the intersection of data science and customer-centric strategies, propensity modelling emerges as a cornerstone of business…
Navid Ghayazi
Sep 22, 2023
ProtoMock: Simple Kafka Testing by Generating Mock Data from Protobuf Schemas
ProtoMock: Simple Kafka Testing by Generating Mock Data from Protobuf Schemas
Here at HelloFresh, we use Kafka together with protobuf schemas extensively to fulfil our various supply chain use-cases. Hence, in order…
Low Khye Ean
Sep 10, 2023
Data driven Snowflake optimisation at HelloFresh
Data driven Snowflake optimisation at HelloFresh
“We saved 30% in our Snowflake warehouse costs by analysing the impact of different warehouse configurations, building a custom…
Faysal Rehmat
Aug 21, 2023
Performance tests for Data Lake query engine: Practical approach
Performance tests for Data Lake query engine: Practical approach
Kseniia Tomak
Jul 20, 2023
HelloFresh’s Global Hackathon 2023, A Retrospective
HelloFresh’s Global Hackathon 2023, A Retrospective
Late June 2023 HelloFresh ran its Global Hackathon, bringing together teams across 3 continents, spectators across the company and external…
Nikita Gorshkov
Jul 11, 2023
Interview with Jake Zukowski: Uncovering the Path to Inclusive Design
Interview with Jake Zukowski: Uncovering the Path to Inclusive Design
In this interview, we sit down with Jake Zukowski, VP of Global Research and Design at HelloFresh. Drawing on his extensive design…
Gustavo Pasqua
Jun 26, 2023
Renaming a Kafka topic.
Renaming a Kafka topic.
When I first discovered the moon, he said, I gave it a different name. But everyone kept calling it the moon. The real name never caught…
Md Nahidul Kibria
Jun 19, 2023
Leveraging Web Workers for performance at HelloFresh — Part 1
Leveraging Web Workers for performance at HelloFresh — Part 1
At HelloFresh (and like many other companies) we run a lot of different tasks on the front-end, and if we run them on the front-end we run…
Pepijn Senders
May 5, 2023
How HelloFresh establishes Data Quality with an in-house tool
How HelloFresh establishes Data Quality with an in-house tool
Establishing the data as a product mindset is part of HelloFresh’s journey towards data mesh. Data quality is one of the key requirements…
Abhishek khare
Apr 21, 2023
Enabling teams access to their data with a low-code ETL tool
Enabling teams access to their data with a low-code ETL tool
Data Platform’s tool to easy and centralised pipeline creation
Nahara Calcidoni Pacheco
Apr 3, 2023
How HelloFresh created a smooth onboarding experience for engineers
I joined HelloFresh as a data engineer in January 2023 and since then I’ve become familiar with the ways of working within HelloTech (the…
Jamie Thomson
Mar 23, 2023
Introducing HelloFresh’s Culinary Tech Tribe
Introducing HelloFresh’s Culinary Tech Tribe
In each of the 18 markets HelloFresh operates in, the recipes are created by local recipe developers. But the creative process of putting…
Sophie Kohoutek
Mar 9, 2023
Women at HelloTech a Highlight for IWD to Highlight Women in Tech
Women at HelloTech a Highlight for IWD to Highlight Women in Tech
Luisa Betancourt
Mar 7, 2023
Implementing change management practices to de-risk new feature releases for internal users
Implementing change management practices to de-risk new feature releases for internal users
co-author: Mathias Scholtysek
Ahmed Hagag
Feb 23, 2023
How AWS supports HelloFresh’s Data Mesh Journey
How AWS supports HelloFresh’s Data Mesh Journey
Data is at the heart of everything that we do. Our technology team’s use of data enables customers to track their boxes in real-time…
Sophie Kohoutek
Feb 15, 2023
10 years with HelloTech: Interview with Staff Engineer Karsten Schmidt
10 years with HelloTech: Interview with Staff Engineer Karsten Schmidt
He is one of the few engineers at HelloFresh that has been with the company since the beginning. Back in 2012 his team started with a group…
Sophie Kohoutek
Feb 7, 2023
Guided Growth with the HelloFresh MINT mentorship program: Simone’s and Deepika’s mentorship…
Guided Growth with the HelloFresh MINT mentorship program: Simone’s and Deepika’s mentorship…
In early 2022, HelloFresh launched the HelloFresh Mentorship Program HelloMint to foster building strong, trusting relationships, increase…
Muhammad Hamada
Jan 17, 2023
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